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Introduction
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing.
Bead Bar Network Paper:
Developing a Computer Network for Bead Bar
Bead Bar is a growing business with great opportunity. A computer network is just what they need to stay connected and in the loop. A computer network will allow the Bead Bar to share information so that they can stay updated of the many changes going on within their business.
