This essay explores how AXE commercials in Mexico construct and reinforce gender stereotypes, focusing on masculinity and femininity. The research involved focus groups with Mexican men, women, and international students, analyzing how these commercials are perceived. It highlights …
The ability to create quality strategy forms the basis of every organizational success. Strategic creation and implementation shapes management and corporate successes with effectively formulated strategies being the essence of organizational profitability. Although scholars agree that the right strategy is …
In her insightful paper, “The Impact of Advertising on Women’s Image: A Cross-Cultural Perspective,” Priya Patel examines the portrayal of women in advertising across different cultures, particularly comparing her experiences in India and the United States. She discusses …
Introduction
The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940s after James Culliton had described the marketing …
Developing branding strategies to position a brand, even in the time of recession :: A Global Perspective.
Brand strategy is aimed at influencing people’s perception of a brand in such a way that they are persuaded to act in a …
Executive Summary
“Over the last half century, eating out has gradually become a way of life for many Americans” (Basham & Menza, 2007a, para.1). For this reason, the restaurant industry is a fast-growing, diverse and prosperous industry, with many interesting …
A Marketing Analysis of the Fast-Food Restaurant Industry Targeting Panera Bread Read More »
ABSTRACT
Canterbury spice man (CSM) is a distributor of spicy sources in the United Kingdom its principle owner Mr. Rizal Ahmad secured the exclusive right to distribute a range of spicy sauces in the UK. (CSM) believes that the major …
Introduction
One of the most important contributors to the success of consumer products is advertisements and the perception that these ads create in people’s minds. People are exposed more to television ads and hence are more influenced by them. This …
Unethical Ads Due to the Introduction of Reference Ads Read More »
Kudler Fine Foods is a large food store located in several parts of California. The main objective of the Kudler’s store is to increase revenues by providing quality products at affordable prices in comparison to the other competitors. Keeping up …
Editor’s Note: This article examines the impact of the global financial crisis on W Hotel Hong Kong’s marketing strategies. It delves into how the hotel, despite economic challenges, leveraged innovative concepts, effective communication, and strategic promotions to maintain high occupancy …
Confectionery and Chocolate industry of Pakistan in 2009 is an analysis of branded (domestically produced) confectionery and chocolate market of Pakistan. The article reveals close estimates of sales turn over of major active players in the industry. It also examines …
Apple Computer – The Subtle Art of being Cool
Apart from those who have been living under a rock for the last three years, most television audience members are aware of the recent Apple campaign aimed at comparing design features …
The Persuasive Marketing Tactics used by Apple Inc Read More »
Societal marketing concept focuses to balancing three ways that is consumer’s wants, society’s interest and company profit. When organisation setting their marketing strategies. It should determine the needs, wants, interest of target market and bring value to customer to maintain …
Introduction
This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ …
In this paper Priya delves into the pervasive influence of television commercials on modern society. It explores the history and evolution of television advertising, highlighting the strategies used by advertisers to capture viewers’ attention and drive consumer behavior. …