In her insightful paper, “The Impact of Advertising on Women’s Image: A Cross-Cultural Perspective,” Priya Patel examines the portrayal of women in advertising across different cultures, particularly comparing her experiences in India and the United States. She discusses …
Introduction
The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940s after James Culliton had described the marketing …
Dr. Edward Deming is said to be the father of modern quality and a leader in business management. He claimed that an organization must change its organizational behaviors if it had any chance of reaching its highest level of performance. …
The purpose of this report is to investigate an exact, theoretical employment situation encountered and to include the information regarding employment conflicts, questions, grievances, lawsuits, etc., in terms of how the situation was handled or resolved. Employment situations are a …
Conflict in the workplace can be incredibly destructive to good team work, and If a disagreement arises out of a learning team , the starting point for dealing with this dispute is to identify the overriding conflict style employed by …
Developing branding strategies to position a brand, even in the time of recession :: A Global Perspective.
Brand strategy is aimed at influencing people’s perception of a brand in such a way that they are persuaded to act in a …
This essay examines the operational and financial challenges faced by International Paper’s Charlotte bag plant, highlighting issues like increased costs and fierce competition. It proposes strategic actions including market research, operational enhancements, and revised sales strategies to address …
Lester Electronics has an exclusive deal with the Korean manufacturer of capacitors to be the sole distributor of the capacitors within the United States. Lester Electronics uses the capacitors in its small and medium sized equipment. Lester Electronics in partnership …
Editor’s Note: This paper explores the widespread practice of offering stock options as a method of compensating and motivating employees in modern companies. Stock options, particularly prevalent in the technology sector, provide employees with the opportunity to purchase company shares, …
Executive Summary
“Over the last half century, eating out has gradually become a way of life for many Americans” (Basham & Menza, 2007a, para.1). For this reason, the restaurant industry is a fast-growing, diverse and prosperous industry, with many interesting …
A Marketing Analysis of the Fast-Food Restaurant Industry Targeting Panera Bread Read More »
Introduction
Making the decision to transition from a private to public company, Gene One faces many obstacles that must be overcome in order to be established as strong competitor on Wall Street. The goal of Gene One is to go …
Gene One – the Transition from Private to Public Read More »
American Central Banking and Oil and the Impact of their Visual Depictions
By: Teodor Serbanescu
Submitted in Partial Fulfillment of
The Humanities & Arts Requirement
Worcester Polytechnic Institute
Worcester, Massachusetts
This Seminar in the History of Science and Technology and …
Last Friday the Wall Street Journal did an article on a company called ICE Airlines which is actually just a government agency which deals in the deportation of illegal aliens from the United States. The article discussed the in-flight conditions …
The project office is the office or department responsible for establishing, maintaining, and enforcing project management processes, procedures, and standards. It provides services, support, and certification for project managers [web definition]. In a broader sense, if an organization undertakes one …
The past two years have seen the biggest attacks since the foundation of the UAW in 1936. This included cutting wages for new hires in half, eliminating company responsibility for retiree healthcare, the closing of dozens of factories, and the …