Category: Business

  • Blue Mountain Spring Water Final Case Study

    Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with…

  • Crystel, a Study in Leadership

    Leadership, as defined by Robert J. Shiver, chairman and CEO of New York City – based Aewav Holdings, Inc., is “the ability to motivate and guide people toward a goal.” Leadership includes influencing and enabling others to contribute to the successes of the company or team to which one belongs. A key point of leadership…

  • The Global Bubble Downfall and Goldman Sachs

    Matt Taibbi’s article “The Great American Bubble Machine” begins with his introduction claiming that Goldman Sachs is everywhere. The article begins with the approach and scare as the investment firm, Goldman Sachs, was one of the recipients of the American Recovery and Reinvestment Plan of 2009. It caught my attention in the first paragraph.

  • Rebuilding New Orleans

    The Federal Emergency Management Agency (FEMA) in 2001 named a major hurricane hitting New Orleans as the most serious emergency threat to the nation. In August 2005, a category IV Hurricane by the name of Katrina ravaged the City of New Orleans. After the storm, LT. General Carl Strock, Chief of Engineers for the Army…

  • Talent management and Internal marketing

    Introduction Internal marketing and talent management have been a trend in companies for the recent decades. They are the fast gaining a top priority for organizations across the world and become the key of retention. Thus, researchers were interested in this development. The outcome in the organization such as engagement score, level of engagement over…

  • Perceptual Mapping

    Perceptual mapping is an exceptional resource that marketing managers use to better understand the correlation between competitors, changing marketplace conditions, the principles that influence consumers purchasing behaviors, and can help an organization maintain an advantage over its competitors. This distinctive style of market analysis illustrates a product or service’s market position in relation to subject,…

  • Organizational Structure:Comparison of Organic and Mechanistic Structures

    To achieve organizational goals and objectives, employee activities within the organization need to be coordinated and managed. To achieve this coordination, the organization must have a structure to it. Organizational structure is essential in specifying reporting relationships, delineating formal communication channels and in linking all activities together toward organizational goal achievement. There are two primary…

  • Strategic Project Management

    Strategic Program Management Worksheet The purpose of this assignment is to begin the process of Problem Based Learning. In this step, you will be looking at one or more realistic situations and using them, in the context of this course, to identify the key concepts involved that you will need to understand in order to…

  • FOUR MANAGEMENT FUNCITONS

    The functions of management are divided into four parts as planning, organizing, leading, and controlling in building its foundation. Organizations essentially need these four functions in order to achieve success in business. As organizations must abide by these guidelines to become successful, the managers must use these principles as well. If management does not properly…

  • Southwest Airlines

    The website for Southwest Airlines states “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (Southwest Cares: Doing the Right Thing, para. 2). Southwest continues to excel in customer service, employee development, and profitability. Southwest has the fewest…

  • The Social & Economic Implications of a Gasoline Crisis

    Background Gasoline has been around for ages and is the driving force for much of the world. Gasoline is a mixture of hydrocarbons, although some contain significant quantities of ethanol. In its early days, gasoline was used as a cleaning agent and also as a treatment for lice. Gas became really important once the world…

  • Global Communications Problem Solution

    Global Communications is doing business in an industry that has seen increased competition and finding it hard to remain profitable in the communications industry. The company must find creative ideas to separate them from the competition. The company must improve profitability by cutting costs and plan strategically to become a global resource and be able…

  • Job Evaluation Approaches

    Introduction The paper will argue that job evaluation systems are an attempt to objectify employment positions within an organization through the measurement of size. ‘The word ‘size’ is used to indicate the relative significance or importance of a job in an organization’ (Armstrong & Murlis 1996:95).

  • Innovation, Creativity, and Design Definitions Essay

    Innovation, creativity, and design are all very important parts of creating and keeping a competitive advantage in today’s competitive business world. Even though these words need each other in order to make business run smoothly, their definitions are both similar and different at the same time.

  • Corruption in the Nigerian Economy

    ASTRACT The paper has critically examined the harshness of corruption on the Nigerian economy and the support of civil servants in reduces its incidence. The ‘monster’ is the cause for the nation’s economy development impediment. Related literature of renowned scholars, white paper of the Dangin Commission (2000) of Plateau State and personal opinions of civil…

  • The Accounting Standards Board – Essay

    International accounting is heading to one global accounting standard; IASB and FASB are coordinating together to produce accounting standards. There are positively lots of advantages by introducing one global accounting standard. The method of introducing one global accounting standard is complicated, as it engages many governments, investors, and companies, but it also involves the countries’…

  • Ethics Reflection Paper

    Ethics Reflection Paper Ethics and social responsibility are both very important elements that can determine the success of a business. When a strategic plan is implemented, it should take account of the stakeholders needs by making sure what position ethics and social responsibility will play.

  • Valuation In Accounting Research

    Introduction This topic focuses on share and firm valuation because when we talk about firm valuation, the most important element is the determination of a share’s price. Valuation is closely linked to capital budgeting, risk, returns and the cost of capital because a return model is a transformation of the valuation model, and the discount…

  • Marketing Pepsi in China

    This report presents a brief introduction and investigation of PepsiCo China’s marketing mix. 1. Introduction PepsiCo is one of the world largest manufacturers of food and soft drinks. Currently, it products are being sold in nearly 200 countries and number of employers has reached 198,000. Its sales volume of 2008 was over 43.3 billion USD.…

  • How fair is fair trade?

    How fair is Fair Trade? Fair Trade started as an alternative to free trade, focusing on socio-economic situations of producers in the Third World and dismissing the self-regulation of the free market by fixing prices for Fair Trade produce.

  • Google Inc – Company Analysis & Strategic Plan

    Google Inc: Executive Summary Google is a research project gone golden, an innovator and a leader, and an investor’s dream. It is a company that has brought a new stature into the world of business. Technology is always new; however, Google has turned technology into something everyone can access and use. They have turned the…

  • “Rich Dad Poor Dad” by Robert Kiyosaki

    Abstract Financial Literacy is something that isn’t commonly taught to people and Kiyosaki believes is it the single most important thing for young people to learn. The biggest difference between the rich and the poor is that the rich let money work for them and the poor work for money. In my paper I will…

  • Students Managing Finances

    Abstract A student that can say that he or she will be able to manage their finances on their own, and actually manage them is very rare to come by. Having the knowledge to budget and maintain your finances, does not just happen. Teaching children how to save and invest are great starting points to…

  • Leadership and Change Management Research

    Introduction The ability to change and flexibility are important for the success of any organization. By using change models, businesses can assess the necessity for changes within their organization. Some of the changes that a business makes depend on the strategic plan, personalities of the employees, and the leadership styles that the employee’s personalities require.…

  • QUESTIONAIRE for NOKIA’s brand effect

    1. Name: 2. Gender: 3. Age: Below 20 ( ) Between 20-30 ( ) Between 30-40 ( ) Between 40-50 ( ) 50 & Above ( )