December 2, 2009

Airasia: a Business Analysis

Table of Content…………………………………………………………………2

1. Abstract………………………………………………………………………3
1.1 Conclusions………………………………………………………………3
1.2 Recommendations……………………………………………………….4
2. Introduction……………………………………………………………….…5
3. Background to AirAsia……………………………………………………..6
3.1. Organization Definition………………………………………………..6

3.2. Looking at the Organization……………………………………………

4. Industry Framework Analysis………………………………………………..
4.1. Porter’s 5-Forces Model…………………………………………………
4.2. External factors using a PEST analysis…………………………………
4.3. Internal …

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