Day: December 28, 2007

  • Book Review: The 22 Immutable Laws of Marketing

    The 22 Immutable Laws of Marketing Author(s): Al Ries & Jack Trout Publisher: HarperCollins, New York. 1993. 143 pages. Price: Rs.50. This book is dedicated to the elimination of myths and misconceptions from the marketing process. The authors dispel most of the commonly held beliefs and