Made In Slovenia – Business Essay
Although world brands (brands that are equal all over the world) are expanding, there can still be found space for smaller national brands for example brands made in Slovenia.

There are a lot of people that oppose world brands and prefer brands that are somehow unique or distinctive and in this way declare their appurtenance. But smaller national brands are not potential only in their own country but also on foreign markets. There are always people that look for quality at affordable and marketable price and products that represent originality and diversity. In Slovenia we have a lot of high-quality brands with marketable price, for example Gorenje, Paloma, Krka, Lek etc. Gorenje, for example, exports all over Europe (especially to Germany and Austria) it’s high–quality products that are also a sign of social and economic status at marketable price.