The widespread adoption of the technology would change several aspects of the new ball market. Analyzing form the Value Creation point of view, we can anticipate the following changes. Consumer benefit (B) will increase, by a limited amount, as the consumer will now be able to identify the degradation level of each ball. They will not have to rely on visual assessment of the ball which was highly unreliable. They will also be protected from degraded balls that are sold in the used balls market. However, it is debatable if the consumer base will be able to recognize this newly created value that adds quality to their game, since the perception is that the ball quality can be judged visually.