Ethnocentrism is the word that deals with ethnicity, inter-ethnic relations and related social issues. The definition of ethnocentrism is “the use of one’s own culture as a yardstick for judging the ways of other individuals or societies, generally leading to a negative evaluation of their values, norms, and behaviors. In simple terms it is the thinking that one’s own culture or group’s ways are superior to others or judging other groups as inferior to one’s own.