Patagonia is outdoor equipment and clothing company that began as a group of climbers and surfers who were trying to find a better way to do what they love. They began by creating climbing equipment but they quickly became set apart from their competition by their overwhelming concern for the environment. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis (Patagonia). This is their mission as a company and is what has set them apart by leading the green movement in the business world.