Wal-marts Target Customers Wal-mart was founded in 1962 by Sam Walton with its first store opening in a small town in Rogers, Arkansas, a rural area. It has grown to become the biggest retailer in the U.S. and the world. This retailer has committed itself to driving down cost out the supply chain to deliver everyday low prices as promised in it marketing slogan to all customers. With that being said rs, Wal-mart has achieved $226billion in annual revenues and even growing to more than 3,400 discount and supercenters in the U.S.