Abstract: The workforce of the 21st century is increasingly diverse and multicultural. Every society generates its own cultural values. It creates its own vision of the world to explain man’s destiny, and organizations and management systems compatible with that vision. To effectively manage and lead in this environment, business managers must be knowledgeable about cross-cultural factors-on both the domestic and global fronts especially in human resource management. This paper shows the importance of adapting training seminars and management methods of the Armenian cultural context. This means not only taking into account a different economic regime but also accounting for Armenian cultural values.