Societal marketing concept focuses to balancing three ways that is consumer’s wants, society’s interest and company profit. When organisation setting their marketing strategies. It should determine the needs, wants, interest of target market and bring value to customer to maintain and improve the consumer’s long term interest and to satisfy customer needs. At the same time, organisation also should take into account the society’s well being such as participant or sponsor project of charities and environmental protection. Apart from that, company profit also should be considered when making marketing decisions.
In the mid-Eighteen Hundreds, American citizens loved the idea of isolationism. Isolationism means a desire to stay out of the affairs of a foreign country. No one wanted to see their country involved in another’s business. People even urged to completely eradicate the Foreign Service because they believed it was a pointless expense for tax payers to pay. However, as Nineteen-Hundred approached, American citizens changed their opinions. They wanted to see their country become a global power, expand its boundaries, and become involved with other countries. The factors that led to this change were the war with Spain in 1898 and the spread of Yellow Journalism.
America is the land of opportunity, but to be fully qualified for the status, it needs to be "color-blind, race-blind, and gender-blind." Affirmative Action began as a way to stop discrimination, but as new laws have been added to it, it has become reverse discrimination. Everyone has the opportunity to be a great addition to society. It is an immense injustice for people to say that someone of a different race or gender is not capable of achieving the same status in life as a white male. Through this paper, the concepts of affirmative action will be analyzed and discussed.
When one thinks about the topic of Indian Removal during the 1830s in American history, there tends to be a focus on the Cherokee tribe as the only Indians to be affected. This of course is not the case. There were five main, “civilized” tribes that were impacted by American policy and were left with no other choice then to move west. Those other tribes are the Choctaw, Creek, Chickasaw, and the Seminole. With that knowledge in mind the question remains as to why the Cherokee stick out in the minds of those discussing the issue. The reason for this is that the Cherokee have been made to represent the poster child for the entire Indian removal period in American history. This will be shown through an analysis of the Cherokee’s relationship with the Americans and through an analysis of what the other tribes did during the same time period.
There is one major idea which designers and advertisers perpetually have at the back of their minds, and this idea is that “sex sells”. When we think of this we can relate it to a lot of things we observe around us especially in advertising. One can argue that advertising, particularly fashion advertising should not be focused on sex, which raises an important question- What is advertising?