What is adidas's corporate strategy?
•“To lead the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
•To provide athletes with the best possible equipment to optimize their performance.
During the civil war, the order on the totem pole of society went as follows: men (of course), animals on the farm, slaves, then women. Women had no say in anything. They simply cleaned, cooked, and the other end of it needs no mention. As wives, they owned nothing. Their husbands were legally able to hit them to ensure their “obedience”. If they spoke in public, they were denounced in their church for “promiscuous activity.” They also received little or no education.
Detroit’s production is unique when compared to other Wriston plants. Runs are typically low volume, involve significant set-up time, and vary significantly due to the sheer volume of different products lines, families and models. It is notable that the Detroit plant is the only plant manufacturing all three product lines: brakes, off-highway and on-highway axles; all other plants produce only a single product line. Manufacturing in Detroit is significantly more complex than other plant.
Wilson Ltd, a UK-based engineering firm in producing motorcycles realised that its business strategy needed to be revamped as it had loss market shares predominantly to the Japanese because of their far superior technology. Hence, change-management was much needed at Wilson in order for the company to ensure its survival and stay relevant as well as competitive to the market. As a result, Wilson Ltd had adopted the strategic alliances approach where international joint venture (IJV) was established in 2004 with Japanese counterpart, Akita International –a specialist motorcycle engineering firm in Japan, inaugurating Akita Motor Cycle Company. The new business strategy in the UK was to capitalise on the European niche market by producing and marketing highly engineered, small numbers of prestige-status motorcycles to be sold at premium prices.
