A marketing mix defines the marketing strategy a business plans to use in order to sell their products or services to consumers. The marketing mix is a combination of the four P’s of marketing, known as the product, place, promotion and price. By reducing the elements of the marketing mix into these four categories, management can manage the marketing plan more efficiently and develop an effective marketing strategy. No one element of the marketing mix is more important than any other element. The objective of a business’s marketing strategy is to develop a successful marketing mix using an optimal combination of the four P’s.
The skill to sustain a metaphor requires the crafting of words and complete control and command of a poem. Robert Frost’s poem “The Road Not Taken” shows how Frost has the ability to say one thing and mean another making him one of America’s leading twentieth century poets and four-time winner of the Pulitzer Prize. Robert Frost, through “The Road Not Taken”, will examine to decipher and interpret the nature’s message in regards to life’s choices. Frost uses such a natural setting that revels the symbolic significance of two roads almost life-like, helping the reader visualize the different paths one may or not take in life. The reader is drawn in such a way, actually feeling like he or she is at the cross roads looking down the two paths. With great skill and craftiness possessed only by a poet, Frost is able to write one thing and mean another with brilliant beauty leaving the reader in a totally different world. Beginning with the physical structure of “The Road Not Taken,” it is clear that Frost is attempting to relay a sense of structure that is often associated with rational decision-making. Once again Frost utilizes structure an underlying technique to capture the theme of the poem. It is undeniably true that Frost employs a number of techniques in “The Road Not Taken” to create such a subtle metaphor. In essence this poetic study will examine the symbolic choices offered by life in nature, but also within the choices made in regards to what path may best suit one’s own spiritual progress. In “The Road Not Taken,” one can see two paths that appear before Frost as he travels in the woods.
The use of descriptive scenery in Nathaniel Hawthorne’s short story, “Young Goodman Brown” and the poem, “Patterns”, by Amy Lowell, is extremely vivid. At first glance it appears as though the descriptive scenery in each is completely contrary to the other, but a closer look reveals subtle similarities.
