Day: September 23, 2005
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FDP Consumer Behavior and International marketing – Marketing Research Paper
FDP Consumer Behavior and International marketing – Marketing Research Paper (400 Level Course) Louis Vuitton is an excellent example of having brand loyalty in a global market. Louis Vuitton is a staple product for those that can afford it. It became a staple product because of its customer service and product guarantee. A Louis Vuitton…
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A Balanced Scorecard for Small Business – Small Business Research Paper (500 Level Course)
A Balanced Scorecard for Small Business – Small Business Research Paper (500 Level Course) Abstract The balanced scorecard is a performance management system that enables businesses to drive strategies based on measurement and follow-up. Since the early 1990s the balanced scorecard has been applied in numerous large organizations resulting in many positive results that have…