Because the nature of the marketplace has changed so dramatically with the Internet, entering in a global business can be done much easier. Nowadays, a successful global business no longer needs to have
associates and employees physically in the locations to conduct business transactions. Communication and transactions can now be conducted via web conferences, email dialogues, teleconferences, and other mediums. While the Internet and new technology allows this to happen, it is important to understand the role of the region where the business will be introduced or conducted on a daily basis. With the world shrinking to the size of a computer, the options of having a business any where in the global are real but with out a proper analysis of the target region, can make it impossible to have a successful and profitable business. This paper will explore the region of Asia and will explore India as a possible Host for a new business venture.
Region Choice
Asia is the world’s largest and most populous continent. It covers 8.6% of the Earth’s total surface area and, with almost 4 billion people; it contains more than 60% of the world’s current human population. Chiefly in the eastern and northern hemispheres, Asia is traditionally defined as part of the landmass of Africa-Eurasia – with the western portion of the latter occupied by Europe – lying east of the Suez Canal, east of the Ural Mountains, and south of the Caucasus Mountains and the Caspian and Black Seas. It is bounded to the east by the Pacific Ocean, to the south by the Indian Ocean, and to the north by the Arctic Ocean.
Given its size and diversity, Asia is the best continent to introduce SynergElite. India is the largest and fastest growing country of the Asian continent making it our SynergElite host country.
Republic of India, the Host Country
The Indian National Congress Party was established in 1885 to end colonial rule enforced by the British. It was led by Mohandas Gandhi and Jawaharlal Nehru, as a non-violence and self-sufficient protest to return India to its democratic political system. India declared its independence August 15, 1947, from Britain and is recognized and celebrated as a national holiday. This day also brought the separation of the Hindu and the Muslim people, dividing the country into two countries, India and Pakistan.
The Republic of India, generally referred to as India, is the seventh largest country in the world and about one-third the size of the United States. Total land area 2,973,190 square kilometers. Total area, including territorial seas, claimed is 3,287,590 square kilometers. In 2004, the population of India was estimated to be a total of 1,065,070,607 people. The population growth rate has increased an average of 2 percent annually. This country holds 17 percent of the world’s population, second only to China.
About 72 percent of the population resided in rural areas in 2001, yet the country has a population density of 324 persons per square kilometer (www.loc.gov). Major states, such as; Mumbai (Bombay), Kolkata (Calcutta), New Delhi, Chennai (Madras), Bangalore, Hyderabad, and Ahmadabad have more than 400 persons per square kilometer.
The nation’s capital is New Delhi where more that 12 million Indians reside; the number of people living in Mumbai and Kolkata are approximately 30 million making these states the most populous.
India shares common borders with Pakistan, China, Bhutan, Nepal, Burma, and Bangladesh. Although India and Sri Lanka do not share a land boundary, the narrowest distance between the two countries is only 64 kilometers across the Palk Strait (www.loc.gov).
Seventy-two percent of India’s population is Indo-Aryan, 25 percent Dravidian, and 3 percent Mongoloid and other. The most observed language is Hindi with English as the widely used language for business and politic. There are 22 other languages legally recognized by the constitution, but the Government has claimed that India has more than 1,600 dialects.
Approximately 80.5 percent of the population is Hindu, 13.4 percent Muslim,
2.3 percent Christian, 1.9 percent Sikh, 0.8 percent Buddhist, and 0.4 percent Jain; another 0.6 percent belongs to other faiths, such as Zoroastrianism and numerous religions associated with “Scheduled Tribes” or indigenous people (www.loc.gov).
Although, India’s general health results shows continuous improvement ranking 127th out of 177 countries; in 1995 life expectancy for men was 58.5 years, for women 59.6 years; infant mortality rate was 76.3 per 1,000 live births. India’s poor suffer from malnutrition and many diseases such as: Malaria, filariasis, leprosy, cholera, pneumonic plague, tuberculosis, trachoma, goiter, and diarrhea diseases (www.loc.gov). In 2003, over 1.5 million have been infected with HIV, which could become a severe AIDS epidemic if the disease, cannot be contained. India has more than 10,000 hospitals and community health centers at local levels; and 24,000 dispensaries.
India’s climate leaves much to be desired with its almost unbearable hot dry weather from December to May to the daily rains and monsoons experienced from June to November. Tourism is heavier during the months of December to February when the climate is its coolest.
Natural resources for commercial use include arable land, bauxite, chromites, coal (fourth-largest reserves in the world), diamonds, iron ore, limestone, manganese, mica, natural gas, petroleum, and titanium ore (www.loc.gov).
Conclusion
SynergElite has done a great job introducing and creating a well-recognized name in the United States. The Company is ready to expand his horizons and take over the Asian community. The Country of India will be the first country of many to follow. India fast growing business and India large population are the key factors to a successful and profitable business.
Economically India offers a consumer market for about 300 million people with easy access to markets of South Asia’s Association-the following regions (Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka). In addition, India has fast growing IT resources as well as large manufacturing capabilities, a well established industry knowledge and a well developed research and development infrastructure. Finally, India offers a vibrant capital market with relations to 22 stock exchanges with over 9,000 company listings. In conclusion, the country of India carries a well-balanced fiscal package. SynergElite products are a perfect fit to India’s population and
India’s growing economy.
References:
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Doing Business in India: The Texas Connection.
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