Abstract One of the most volatile social issues facing our country today is abortion. There have been approximately 45 million abortions performed in the United States since the Roe vs. Wade decision in 1973. Nearly one billion pregnancies were terminated worldwide in the last fifty years. Abortion finds itself afloat on the murky waters of social, political, moral, and personal agendas all fighting for consideration. The institutional and non-institutional construct of abortion policy development has spawned numerous debates and growing division. This paper examines the social construction of this problem and its ability to drive creative framing techniques to support agenda-setting motives; specifically in redefining the abortion issue. Motive is always a question and reality is confined to situational and individual ecosystems that are sometimes miles apart in ideologies, moral tenets and belief systems. Perhaps this latest effort by the State of North Dakota will dash all hopes of gaining mutual support for accurate problem identification and solution solidarity.