A liberal pluralist approach to understanding African media structures and their contentUnderstanding African media structures and their content can be very complex especially taking into consideration the fact that the continent has embraced democracy. This is mainly so because the media in Africa has mainly two extremes functions. On the one hand the media play a “watchdog” role and on the other it play public relation service to the government.
According to Roe and Urguhart (2001) tourism is one of the world’s largest industries, generating an estimated 11% of global gross domestic product (GDP), employing 200 million people and transporting nearly 700 million international travelers per year- a figure that is expected to double by 2020. Roe and Urhuhart made several observations about pro-poor tourism and made the following summary:- developing countries currently have only a minority share of international tourism market (approximately 30%) but this is growing, international tourism arrival in developing countries have grown by an average of 9.5% per year since 1990 , compared to 4.6% worldwide and tourism industry makes important contributions to the economies of developing countries, particularly to foreign exchange earnings, employment and GDP ( Roe and Urguhart, 2001: 01).