The excerpt by Susan Douglas gives us an insight on how the media can manipulate the thought process of children. In the United States the media is used to sell products, nothing more, and nothing less. This is not a new idea in the United States; it has been around since newspapers have been selling advertisements. The advertisers decide how they are going to reach their customers. All advertising is based on the customers perception. That’s why most advertising is gender differentiated. You wouldn’t place an ad for men’s hair tonic and show all ladies in the ad space. Companies will continue to influence our thoughts and decisions as long as we continue to buy their products and conform to their