Five Different Companies Business Level Strategy – Business Essay
Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing our trademarks, sold in the United States since 1886, are
now sold in more than 200 countries and include the leading soft drink products in most of these countries. The Coca-Cola Company (Coca-Cola) manufactures, distributes and markets non-alcoholic beverage concentrates and syrups, including fountain syrups, in the world. It manufactures and sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-carbonated beverages. It is operating in North America, Africa, East, South Asia and Pacific Rim, Europe, Latin America and North Asia, Eurasia and Middle East. Finished beverage products bearing its trademarks are sold in more than 200 countries worldwide.
The coca cola company follows differentiation strategy. Coca cola spends enormous amounts of money in advertising to differentiate and create a unique image for their products. It provides different products to the customers and has been very much successful in gaining a leading position among the competitors.
Amreteck® Group (AG) is a pharmaceuticals service company specializes in arranging investment funds/investors and supports mergers for the pharmaceutical companies in USA & South Asian countries. AG also helps pharmaceutical companies to export its products in Least Developed Countries (LDC) including finding local distributors and complete products registration process.
AG has signed an agreement with one of the well-known Pharmacy Company in Bangladesh to export its products to the LDC countries and arranging investment funds for its proposed second manufacturing plant in Gazipur, Bangladesh. It is involved with local Bangladeshi pharmaceutical companies to reap the benefit of low cost business environment in Bangladesh. AG is following this low cost strategy to search for new ways in reducing production cost, developing new products that can be manufactured more cheaply and marketing managers to find ways to lower the costs of attracting customers.
Toyota Motor Corporation primarily conducts business in the automotive industry. Toyota also conducts business in the finance and other industries. Its business segments are automotive operations, financial services operations and all other operations. Its automotive operations include the design, manufacture, assembly and sale of passenger cars, recreational and sport utility vehicles, minivans and trucks and related parts and accessories. Toyota pursues a combined cost leadership and differentiation strategy that is economies of scopes are relevant. A dual focus on both cost leadership and differentiation is often required across the various segments of the value chain. Toyota’s production system is reportedly the most efficient in the world. This efficiency gives Toyota a low cost strategy in the global car industry. At the same time Toyota has differentiated its cars from those of rivals on the basis of superior design and quality. This superiority allows the company to charge a premium price for many of its popular models. Thus Toyota seems to be simultaneously pursuing both a low cost and a differentiated business level strategy, which is called stuck in the middle.
Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world’s biggest food and beverage company. We employ around 250,000 people and have factories or operations in almost every country in the world. The Company’s strategies are guided by several fundamental principles. Nestlé’s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance.
The Company’s priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. Nestlé Company has aimed to build a business based on sound human values and principles. Nestlé believes in making a long-term commitment to the health and well being of people in every country in the scope of their operations. At Nestlé Significant differentiation from traditional retail and less price transparency is followed. They follow this differentiation strategy to reduce the risk of complexity of supply chain and lower attractiveness for discounters.
PepsiCo, Inc. is one of the world’s largest food and beverage companies. The company’s principal businesses include:
• Frito-Lay snacks
• Pepsi-Cola beverages
• Gatorade sports drinks
• Tropicana juices
• Quaker Foods
Pepsi Co merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people.
Pepsi Co follows the differentiation strategy. Their ability to innovate is their competitive advantage. They look for opportunities to capitalize on the value of their brands by creating new products and varieties. By innovating to meet consumer needs and preferences, they fill consumption gaps and contribute to create both healthier and indulgent choices for consumers, and bringing more enjoyment to their lives.