Author: masonstudios@hotmail.com
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Marketing Pepsi in China
This report presents a brief introduction and investigation of PepsiCo China’s marketing mix. 1. Introduction PepsiCo is one of the world largest manufacturers of food and soft drinks. Currently, it products are being sold in nearly 200 countries and number of employers has reached 198,000. Its sales volume of 2008 was over 43.3 billion USD.…