This report presents a brief introduction and investigation of PepsiCo China’s marketing mix. 1. Introduction PepsiCo is one of the world largest manufacturers of food and soft drinks. Currently, it products are being sold in nearly 200 countries and number of employers has reached 198,000. Its sales volume of 2008 was over 43.3 billion USD. Today, it is universally acknowledged as one of the world’s most successful companies of consumer products. Enormous awards have gone in the worlds. In 2009, Pepsico is ranked 175 in the Fortune’s . 18 brands out of its series boast an annual sales volume of over 1 billion USD, including Pepsi-Cola, Mountain Dew, Gatorade, Lay’s, Diet Pepsi, Tropicana, Doritos, Lipton Teas, Quaker Cereals, Cheetos, 7-UP, Ruffles, Aquafina, Mirinda, Tostitos, Sierra Mist, Walkers, Fritos.
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