Societal marketing concept focuses to balancing three ways that is consumer’s wants, society’s interest and company profit. When organisation setting their marketing strategies. It should determine the needs, wants, interest of target market and bring value to customer to maintain and improve the consumer’s long term interest and to satisfy customer needs. At the same time, organisation also should take into account the society’s well being such as participant or sponsor project of charities and environmental protection. Apart from that, company profit also should be considered when making marketing decisions.