To answer the question of why business ethics are important, one must understand what is meant by the term business ethics. “Ethics involves the study of moral issues and choices” (Kinicki & Kreitner, 23). To simplify this would be to say that business ethics are the code of values and principles that control the actions of a person, or a group of people, regarding what is right versus what is wrong. Business ethics aren't just about knowing what is right and wrong; but using that knowledge in everyday business practices.