Day: July 2, 2010
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Perceptual Mapping
Perceptual mapping is an exceptional resource that marketing managers use to better understand the correlation between competitors, changing marketplace conditions, the principles that influence consumers purchasing behaviors, and can help an organization maintain an advantage over its competitors. This distinctive style of market analysis illustrates a product or service’s market position in relation to subject,…
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Structuralism vs. Functionalism
Structuralism was formed out of the necessity to distinguish psychology as a science separate of philosophy and/or biology. Functionalism came out of opposition to the basic premises of structuralism. Major differences among functionalism and structuralism are in the ideas of how the mind is organized. Functionalism viewed the mind by how it functioned rather than…